Advertising

Cliff Marks is retiring as president of NationalCinemedia on July 1 but will continue to work with the big movie theater advertising network as a consultant in a multi-year deal, the company announced Wednesday. The 19-year NCM veteran joined from ESPN and was an original member of the leadership team in 2002 when it was
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National CineMedia has clinched a deal with ATM.TV to air content on high-definition screens atop cash machines at 8,500 7-Eleven stores nationwide as the movie theater advertising network continues to expand in digital out of home locations. CEO Tom Lesinski teased the ad sales partnership on an earnings call last week. It’s the fourth deal
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National CineMedia, operator of the nation’s largest cinema advertising network, saw sales plunge and it swung into the red last quarter as more than half of all theaters were shuttered. On a conference call, execs noted recent agreements to expand outside of cinemas and said the company will be announcing another, a big one, in
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Movie theater advertising network National CineMedia has inked a deal with Harkins Theatres, expanding its foothold in the Southwestern U.S. as it hopes movie-going will pick up this year. Privately-owned Harkins, the nation’s fifth-largest exhibitor and biggest independent chain, has signed a long-term cinema advertising affiliate agreement to bring NCM’s Noovie pre-show entertainment to its
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Financially hurting cinema advertising network National CineMedia has inked a deal to run ads with Coinstar, a big operator of supermarket coin-counting kiosks. With the exhibition business on the Covid-19 skids, the agreement helps expand National CineMedia’s digital-out-of-home footprint by extending its movie-centric entertainment content, trivia, and advertising beyond movie theaters to complementary venues. It
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A major acceleration of Hollywood studio and travel advertising could inject up to 10% in incremental ad spending on national television in the second half of 2021, spending that won’t be present this year, according to the latest forecast by Group M. National TV ad spend will fall by 7.9% this year but next year
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